I’ve never understood this marketing campaign.
The Duggars of 19 Kids and Counting are many things. They are an unorthodox family. They are Conservatives. They are public Evangelicals. They are hypocrites.
In the week since InTouch Weekly published the police report about Josh Duggar’s acts of child molestation, tabloids, advertisers and networks have been quick to respond. You can no longer stream episodes on either Hulu or TLC.com. The latest issue of People, typically the Duggars #1 fan, also covers the scandal.
People Magazine: Casually pretending to not have a symbiotic relationship with the Duggars.
There are also rumors that TLC is considering developing a 19 Kids and Counting spinoff, which would focus on daughters Jill and Jessa.
I know what you’re thinking. How can TLC possibly be considering a spinoff? Hasn’t this family already gotten away with enough hypocrisy?
First, as I have previously written, 19 Kids and Counting is TLC and Discovery’s most profitable show. The network and mass media company will go to great lengths to keep any Duggars on television. Second, a spinoff centered around the Duggar daughters could be intriguing reality television and a potentially genius move.
For those not up on the lives of every Duggar, Jill and Jessa are both married and starting families. (Jill gave birth in May; Jessa is due in November.) They are also presumed to be two of their brother’s victims.
Jessa Seewald and Jill Dillard
After 200 episodes, 19 Kids and Counting has become boring reality television. Like really boring. When the Duggars 2.0 began courtships, engagements, and families of their own, the show’s plots became redundant. There are only so many wedding and birth episodes a viewer can take. Even before the scandal broke, the show needed a major shake up. Obviously a child molestation scandal is a terrible way to generate new story material and interest in a long running series, but that is exactly what is happening. (Or at least, what TLC is presumably hoping will happen.)
Now consider this. The Duggars have gone to great lengths to keep much of their public lives and agenda separate from the image purported by their reality show. Even as the Duggars 2.0 began using social media (something they can’t do until they begin a courtship) and revealed their strong conservative political/social beliefs, the show itself remained rooted in the idea that the Duggars are just an abnormally large family living the American Dream. But the truth has come out and the aftermath is potentially devastating for both the Duggars and TLC.
For a spinoff to be successful and worthy of any viewers time, Jim Bob, Michelle and Josh must be removed completely. Josh Duggars deserves no platform to redeem himself. Neither do Jim Bob or Michelle, who have little purpose on their own show. (Their oldest daughters do most of the actual child rearing.)
If the focus does shift to Jill and Jessa, then the sisters must be as open and honest about their past as possible. The spinoff cannot keep any secrets from audiences anymore. Abuse is an unspoken reality about life in as an Evangelical. Because Evangelical churches are patriarchal institutions, abusers are protected from ramifications. For any Duggar to publicly discuss their experiences as abuse victims would rock the house of Bill Gothard, so to speak.
19 Kids and Counting has spent nearly a decade masking extreme patriarchy behind a veil of Christian family values. So yes, a Duggar spinoff centered around the Duggar women would be revolutionary. And if handled properly, it is the kind of show that might actually earn the (some) Duggars actual respect.
(An alternative scenario for a spinoff, and there are many, is perhaps more likely. But I prefer to imagine a Duggar spinoff as close to Breaking Duggar as possible.)