Marketing Crisis

This article goes along with the movie title theme I’ve been on lately.

New film has title we can’t print
Everybody drops the ‘bomb’ in movie


NEW YORK (Hollywood Reporter) — The F-word is the word on everyone’s lips in a documentary that features musings on the subject by an all-star lineup including crooner Pat Boone and newsman Sam Donaldson, rapper Ice-T and porn star Ron Jeremy.

Independent distributor ThinkFilm has nabbed worldwide rights to director Steve Anderson’s film, whose unprintable one-word title beginning with “F” presents some obvious marketing challenges,

It’s an invitation to cleverness,” said Mark Urman, head of the theatrical division at ThinkFilm. “It’s become clear to us who can print what, but here the entire title is an expletive, and it’s going to be interesting to see how we’ll get away with it.”

ThinkFilm has tentative plans to release the film in limited engagements in the fall, and will send it out unrated because “it’s more consistent with the spirit of the film,” said Urman.

The lineup also includes Drew Carey, Janeane Garofalo, Bill Maher, Alanis Morrisette, Kevin Smith and the late Hunter S. Thompson, all offering their opinions on the history and impact of dropping the F-bomb.

The feature, which recently made waves at the South by Southwest Film Festival in Austin, Texas, also includes film clips, commentary from scholars and original animation by Bill Plympton. ThinkFilm partnered with Showtime on the acquisition, and the cable channel will air the film next year.

Now I’m not the biggest fan of expletives but this documentary could be an interesting look at the word. I’ll definitely be looking into it.

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