Mission: Impossible III earned the top box office spot this weekend, grossing an estimated $48 million. So how is this a box office failure? Considering that M:I III was made for $135 million and was expected to earn over $60 million, the first summer blockbuster of the season was a box office miss.
This has caused critics and ordinary people like myself to ask the a very big question. Have the Adventures of TomKat caused the collapse of Hollywood’s biggest star?
Public persona has always played an important role in determining a movie’s success. In the late 1930’s Katharine Hepburn was labeled “box-office poison” which practically destroyed her career. For today’s Hollywood, public persona, often reflected through the lens of the paparazzi camera, has become many celebrities cushion or death sentence. (Think Paris Hilton versus Tara Reid).
In Tom Cruise’s case it probably did not help that he shared his ridiculous theories about religion and psychiatry while throwing in carefully executed moments of PDA.
I think if his career has been affected by his behavior, then it’s his own fault. And maybe it just hasn’t occurred to critics and the media that their are some people who do not want to see a Tom Cruise movie, when all they have to do it open the latest issue of People.
That’s my opinion. Here’s an New York Times article discussing it. Feel free to weigh in.