Judy Craymer, the producer of Mamma Mia!, is planning a Spice Girls musical. Craymer and Spice Girls manager Simon Fuller are working together on the musical for London’s West End. The working title is Viva Forever.
Now this is a musical I would love to see. As a product of the 90s, the Spice Girls defined my childhood. I even went to see their reunion tour in 2008. This musical is great and fun way to celebrate the band, who will never ever have another world tour.
*sigh* Just because some of them work (read: Movin’ Out), doesn’t mean they all will (read: The Times They Are A-Changin’).
When will the theatre community stop trying to turn every artist’s catalogue into a musical?
You are very right. It’s because the theatre community is afraid to produce original productions and shows based on the Spice Girls music come with a guaranteed audience. Which is why musicals like The Drowsy Chaperone are refreshing (and one of my favorites).
Good call! Of course I’m biased when it comes to “Drowsy” since its a hometown production.
For my money, the best original production lately was SPRING AWAKENING…I’m curious to see how the film adaptation of it works out.
OH man. How did I forget Spring Awakening?! Another one of my faves. Yeah, the film adaptation should be interesting.