Talk about thinking outside the box.
The Academy of Motion Picture Arts and Sciences announced this afternoon that actors James Franco and Anne Hathaway will cohost the 2011 Oscars. Producers Bruce Cohen and Don Mischer noted that with Franco and Hathaway “personify the next generation of Hollywood icons – fresh, exciting and multi-talented.”
I have faith that Franco and Hathaway are more than capable hosts. They are both proven live performers with boundless appeal and charm. Hathaway, in particular, flashed her Oscar hosting potential in 2008 when she appeared with host Hugh Jackman in the opening number.
Something still feels off about this hosting selection. This is an obvious attempt on the part of producers Bruce Cohen and Don Mischer to attract younger viewers. But will it actually work? I hardly think the Oscars should worry about drawing a younger audience.
It is worth nothing that Alec Baldwin and Steve Martin hosting stint last year attracted more than 41 million people, the most since 2005. This only proves one thing: it is not the Oscars host that matters but the movies nominated. Without an Avatar nominated for Best Picture this year, the Oscars telecast ratings will expectedly drop.
What is your take on James Franco and Anne Hathaway as Oscars hosts?
The 83rd Academy Award will be held on February 27, 2011.