Disney has adopted one promotional strategy for all of its current and upcoming releases: nostalgia. We saw it used in the trailer for 2011’s Winnie the Pooh. Here it is again in the latest trailer for Tangled, released this weekend.
Tangled is Disney’s 50th animated theatrical feature and this trailer celebrates that by featuring clips from every previous Disney film. Paired with “Dreams,” a Brandi Carlile song, and you have a nostalgia-filled trailer.
BFI Southbank will screen the Disney 50 and will host a variety of events with Disney artists throughout 2011.