Bernie Sanders – @Cinefille

birdie sanders In a presidential campaign where fantasy and reality are constantly clashing, the memeification of Bernie Sanders is a strange phenomenon. The fervent need to declare Sanders the most authentic presidential candidate falls somewhere between hysteria and deification. But now the Sanders phenomenon has reached a climactic moment. Sanders statistically probably won’t be the Democratic nominee but his perceived authenticity is still attracting rabid support.

Birdie Sanders, the meme that emerged after a bird landed on the podium as Sanders gave a speech in Portland, illustrates the spectacle surrounding his candidacy. The audience reaction, seen above, is mesmerizing. It is unreal. It is literally the unabashed fandom reserved for Tumblr manifesting itself at a political rally.

It’s also reminiscent of a trope commonly found in several Disney Princess movies.

snowshite — Snow White and the Seven Dwarves (1937)

beauty and the beast — Beauty and the Beast (1993)

The visual comparison between Birdie Sanders and Disney Princesses found its way into the subsequent meme; Buzzfeed posted several “amazing” examples. Like anything driven by nostalgia and the Internet, people were entertained by the comparison. But Birdie Sanders is not an adorable intersection of politics and pop culture. These memes do nothing more than show how the Disney Princess movie is almost always perceived as a charming fairy tale. The false nostalgia from childhood clouds the memory and value of deconstructing these movies. Continue reading “Bernie Sanders is a Disney Princess”

“Nowadays, everybody tells us what we need is more belief, a stronger and deeper and more encompassing faith. A faith in America and in what we are doing. That may be true in the long run. What we need first and now is to disillusion ourselves. What ails us most is not what we have done with America, but what we have substituted for America. We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in place of reality.” Daniel Boorstin, The Image, 1962

The popularity of Bernie Sanders among millennial voters is rather extraordinary and it is striking a nerve among older voters, who are actively dismissing Sanders’ youngest and often most vocal supporters. Gloria Steinem’s criticism of young women voting for Sanders reveals a fundamental and generational divide between feminists. Steinem’s comments reveal something larger happening during this election. That is the divide between the Sanders and Clinton campaigns.

More and more, I am observing my peers share memes and misconceptions about the two Democratic nominees across social media. These memes, particularly the Bernie Bros, emphasize that for whatever reason, the Clinton campaign simply does not resonate with millennials. Among my friends, the same people who voted for Obama in 2008 and 2012, are not supporting HRC. But why? Because Bernie Sanders, a 74-year-old white Jewish man originally from Brooklyn, is somehow perceived as more authentic than Hillary Clinton.

The supposed evidence of Sanders’ authenticity often appears on Facebook. For instance, a friend recently updated her cover photo with the caption: “When you walk the walk”.

sanders MLK — Bernie Sanders, allegedly marching with MLK, Jr. in Selma.

This is allegedly a photo of Bernie Sanders marching with MLK, Jr. at Selma in 1965 and it’s an internet hoax. Think about it. Do you really believe Sanders would go his ENTIRE political career (30+ years) without ever mentioning this photo? Or his presidential campaign, which needs moments like these (the real ones, not the fake ones) to elaborate the appeal of a Sanders’ presidency? The answer to both questions is no. But the memeification of Bernie Sanders is just selling what the Clinton campaign seems unable to produce.

Authenticity. Continue reading “Desperately Seeking Authenticity: The Memeification of Bernie Sanders”